01.

Gift with Purchase

The Saturday Paper
2025
This gift-with-purchase campaign reframed The Saturday Paper’s print edition as a metropolitan lifestyle object. Emphasis was placed on tactility, routine, and cultural value. The campaign reused an existing landing page to drive subscription conversions across social media and eDM channels.

02.

Read This

Podcast title
2023–2025
Designed to launch Read This, a weekly podcast by Schwartz Media, the identity bridges print and audio through oversized typography and a warm editorial palette. The system extends across podcast tiles, advertising, and bookmarks, ensuring consistency across digital and physical touchpoints.

03.

Your team in Canberra


The Saturday Paper
2024

Designed to announce The Saturday Paper’s expanded Canberra bureau, this campaign centres proximity as a journalistic value. Alongside print and digital creative, a dedicated landing page and eDM subscription push extended the concept into acquisition and engagement.

04.

Animated Type


05.

Website redesign

The Saturday Paper
2024-present
Wireframes for a work-in-progress refresh of The Saturday Paper website, focused on improving recirculation and retention. The approach prioritises clearer information hierarchy and thematic grouping to support content discovery.

below Supporting wireframes exploring the same structural approach. Click thumbnail to open.

06.
Newsletters

The Saturday Paper
& The Monthly

Identity systems for two editorial newsletters: The Arts from The Monthly and World Update from The Saturday Paper. The work balances distinction and cohesion, creating recognisable identities that reflect differing editorial tones while sitting comfortably within existing brand frameworks.

07.

Campaign


The Saturday Paper
2025
Designed to drive subscriptions for The Saturday Paper, this campaign uses the publication itself as both medium and message. Executed entirely within the paper, the work reinforces informed reading through a direct, editorial-led call to subscribe.

08.
Media Kit

The Saturday Paper
2023
A cross-platform media kit developed under the Schwartz Media umbrella identity, designed to articulate the distinct character of each masthead while maintaining a cohesive system. The work emphasises typographic clarity, hierarchy and restraint, pairing brand campaign photography with a minimal, modern layout to communicate scale, trust and editorial authority across print and digital contexts.

09.
Crumpler

7am Podcast
2022
A collaborative merchandise project with Crumpler for 7am, Schwartz Media’s daily news podcast. The Squid Bag extends the podcast’s visual identity into a tactile, everyday object, pairing considered typography with Crumpler’s utilitarian design approach.

10.
Diner Mug

The Saturday Paper
2024
A collaborative merchandise project with Melbourne illustrator Celeste Mountjoy (Filthyratbag), created for The Saturday Paper. The diner mug translates the publication’s editorial tone into a functional object, combining expressive illustration with a classic utilitarian form.