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Profile (Sample)
hello@example.com
Instagram

01.

Gift with Purchase

The Saturday Paper
2024
This gift-with-purchase campaign reframed The Saturday Paper’s print edition as a metropolitan lifestyle object. Emphasis was placed on tactility, routine, and cultural value. The campaign reused an existing landing page to drive subscription conversions across social media and eDM channels.

02.

Read This

Podcast title
2023–2025
Designed to launch Read This, a weekly podcast by Schwartz Media, the identity bridges print and audio through oversized typography and a warm editorial palette. The system extends across podcast tiles, advertising, and bookmarks, ensuring consistency across digital and physical touchpoints.

03.

Your team in Canberra


The Saturday Paper
2024

Designed to announce The Saturday Paper’s expanded Canberra bureau, this campaign centres proximity as a journalistic value. Alongside print and digital creative, a dedicated landing page and eDM subscription push extended the concept into acquisition and engagement.


04.

Animated Type


05.

Website redesign

The Saturday Paper
2024-present
Wireframes for a work-in-progress refresh of The Saturday Paper website, focused on improving recirculation and retention. The approach prioritises clearer information hierarchy and thematic grouping to support content discovery.


Supporting wireframes exploring the same structural approach. Click thumbnail to open.

06.

Newsletters

The Saturday Paper
& The Monthly

Identity systems for two editorial newsletters: The Arts from The Monthly and World Update from The Saturday Paper. The work balances distinction and cohesion, creating recognisable identities that reflect differing editorial tones while sitting comfortably within existing brand frameworks.

Preview newsletter here Preview newsletter here

07.

Campaign


The Saturday Paper
2025
Designed to drive subscriptions for The Saturday Paper, this campaign uses the publication itself as both medium and message. Executed entirely within the paper, the work reinforces informed reading through a direct, editorial-led call to subscribe.